Keywords:
Keywords are ideas basically which describes what your content is about. Keywords those words which we use when we search something in our browser. And SEO optimized keywords boost your content to the next level.
They are the words or phrases that the searchers searches in search bar. When they are looking for something. This is how users use keywords or phrases to find out your products, content or services.
There are different tools available in the market to find out the best keywords for your business.
Keywords Tools:
· Helium10
· Jungle
scout
· Keepa
Keyword.io
· Google
search console
· Google
keyword planner
· AMZ
keyword suggestion expander
· Example:
cutting board
· Open
chrome browser
· Write
cutting board in search bar
· Press
enter
· It
will show you different results against that keyword as given below
Keywords has three types:
1. Short-Tail
Keywords
2. Long-Tail
Keywords
3. Mid-Tail
Keywords
Let’s explain one by
one.
1. Short-Tail
Keywords
·
Consist of three words
or less
·
High search volume
·
High competitive rate
·
Broad search intent
·
Low conversion rate
·
Consist of more than 3
words
·
Low search volume
·
Low competitive rate
·
Specific search intent
·
High conversion rate
For example: Bamboo
Tray For kitchen
·
These consist of usually two to three words
·
And are slightly more
descriptive than generic short-tail keywords.
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