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How to find seo optimized keywords 2022

 

Keywords:

Keywords are ideas basically which describes what your content is about. Keywords those words which we use when we search something in our browser. And SEO optimized keywords boost your content to the next level.

They are the words or phrases that the searchers searches in search bar. When they are looking for something. This is how users use keywords or phrases to find out your products, content or services.

There are different tools available in the market to find out the best keywords for your business.

Keywords Tools:

·       Helium10

·       Jungle scout

·       Keepa

 Keyword.io

·       Google search console

·       Google keyword planner

·       AMZ keyword suggestion expander

 The more appealing search terms mean more traffic towards your websites or content. Let me explain in few steps:

·       Example: cutting board

·       Open chrome browser

·       Write cutting board in search bar

·       Press enter

·       It will show you different results against that keyword as given below

Keywords has three types:

1.     Short-Tail Keywords

2.     Long-Tail Keywords

3.     Mid-Tail Keywords

Let’s explain one by one.

1.     Short-Tail Keywords

·       Consist of three words or less

·       High search volume

·       High competitive rate

·       Broad search intent

·       Low conversion rate

 For example: Bamboo tray

 2. Long-Tail Keywords

·       Consist of more than 3 words

·       Low search volume

·       Low competitive rate

·       Specific search intent

·       High conversion rate

 

For example: Bamboo Tray For kitchen

 3. Mid-Tail Keywords

 

 Mid-tail keywords fall between short-tail keywords, and long-tail keywords

·        These consist of usually two to three words

·       And are slightly more descriptive than generic short-tail keywords.

 

What is the difference between amazon gated and ungated product category

What is the difference between amazon gated and ungated product category

 

Amazon Gated and Ungated Category

• Points to be covered here are
•  Difference between gated and Ungated category
• How install thefunnelguru chrome extension       
•   How does the funnel works
•   How apply 

·       Difference between gated and Ungated category

 Gated category requires:

·        Invoices

·        Extra documents

·       Open case with Amazon

 To satisfy Amazon

·       If they get satisfy then they will allow you to go for that category and sale in that category

 Ungated category requires:

·       No invoice

·       No documents are required here

·       As a beginner which category should I go for?

·       As a new seller you should go for ungated category

·       How to find gated and ungated category on product page?

  How install thefunnelguru chrome extension

 Very simple steps to install the funnel guru chrome extension

·       Open Chrome Browse

·       Install Funnel guru chrome extension

·       Click on Add chrome extension

·       Wait for a short time

·       You will see Funnel guru extension

·       Just Pin that

 How apply:

·       Open Amazon.com

·       Let’s suppose product is Lemon Squeezer

·       Select 1 product

·       Product page will open

·       Now click on thefunnelguru extension

·       Just sign up if you are new user

·       And sign in if you are existing customer

·       Funnel is now in working condition

·       Funnel extension is free to use

As you are on product page just click on funnel guru extension

It will show you:

·       You can sale this ASIN or not

 It is gated or ungated

·       Hazmat

So you will see the above options with the help of funnel guru chrome extension.

 

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How calculate amazon fba fee

 

                                                         Amazon Sellers Fees

Amazon Referral Fees:

·       Amazon charges referral fees for every item sold on their platform by 3^rd party sellers

·       It varies as per categories

·       It us usually 15% of selling price

·       Depends on Product category

 Fulfillment:

·       Amazon charges FBA Fulfillment per unit sold

·       For Picking,Packing,Shipping and Handling

Fee is based on our Product’s:

a)    Size Tier

b)    Outbound Shipping Weight

 Size Tier: Your product’s actual size determine the size tier

 Small standard size: 15’’12’’0.75

 Large standard size: 18’’14’’8’’

 Once you determine the size tier, you need to determine the exact Fulfillment fee for your product. Which is based on your product’s outbound shipping weight.

 

Outbound shipping weight= Product weight + Amazon packaging weight

 Amazon determines your product weight based on whichever is the heaviest:

 

·       Actual product weight

 

·       Dimensional product weight

 

·       Actual product weight: Weight of final unit along with its packaging.

 

·       Dimensional product weight : Applicable to item weighing over 1lb and can be find as:

·       Length*width*height/139

 

Amazon packaging weight:

 Is the weight of Amazon actual packaging that your customer will get.

 Each size tier has specific Amazon packaging weight:

 

·       Standard size < 1lb: 0.25LB

·       Standard size > 1lb: 0.25LB

·       Oversize: 1LB

·       Special oversize: 1LB

 Fulfillment:

Example: Product A

 10’’6’’4 (1.5LB)

Here Actual product weight is: 1.5lb

 

Dimensional product weight: 16’’*6’’*4’’/139= 1.73lb

 

So here amazon will choose the Dimensional weight and add their packaging weight that is 0.25lb.

1.73+0.25= 1.98lb which is your outbound shipping weight.

 Calculate your full Amazon FBA Fee:

 Total Amazon FBA fee= Amazon Referral Fee + Amazon FBA fee

 Example: Product A

Product Dimensions= Length*width*height10’’6’’4’’

Product Weight= (1.5lb)

Product Selling price =$29.99

Outbound shipping weight: Length*width*height/139+0.25

10’’6’’4/139=1.73lb

1.73lb+0.25lb=1.98lb

Referral Fee= Selling price * 15%

29.99*15/100=$ 4.49

FBA Fulfillment Fee: Large standard size (1lb-2lb) $ 4.76

Total Amazon FBA fee= Amazon Referral Fee + Amazon FBA fee

$4.49+$4.76=$9.25

 Total Amazon FBA fee= $9.25

 

Keyword research through jungle scout

Private Label Budget calculation

 

                         Budget required to launch a Private Label product

 Let’s calculate:

 It involves 3 basic costs:

·       Reviews cost

·       Burning cost

·       Inventory cost

                                                 

·       Reviews cost

 To be ranked on first page we need to get reviews.

 a)   To get 10-15 reviews we must have 50 sales at full price:

  50 * selling price = 50* $9.99=$499.5 (Sale price)

·                          50* landed cost =  50* $1.60 = $80 (Product cost)

 Note:

·       Selling price: We will pick selling price from Amazon.com

·       Landed cost: We will pick Landed cost from Alibaba.com

 

b)   In order to get reviews from Listing Promoter we will pay him $5 for each review:

Let’s suppose Reviews are 15 against $5 for each review:

 $5=1 review

 $x=15 reviews?

 $5*15=$75

·       Burning cost

    Check against which keyword you want to rank:

 a)   Lemon squeezer press requires let’s suppose 70 sales per day to rank on page 1 for 7-14 days.

Sales per day= 70

Days= 14

70*14= 980

(This means we need to do 980 sales to rank on page 1)

 

              Selling price= 980*9.99=9720.2

·       Here 980 is the sale we need to do to rank on page 1.

·       9.99 is the Selling Price of keyword( lemon squeezer press) taken from Amazon.com

 b)   Per Unit Landed Cost:

·     Landed cost= $1.60( Taken from Alibaba.com)

·     Sales to do to rank on page 1*landed cost

·     980*1.60=$1568

·       Inventory cost

3.    You must have minimum 1000 units for 2 inventory

             Units=1000

Per unit Landed cost=$1.60                                      

1000*1.60= $1600

 Calculation:

Overall cost= Reviews cost+ Burning cost+ Inventory

 Reviews cost:

 ·       Sale price=50*9.99=$499.5

·       Product cost= 50*1.60=$80

·       Listing promoter: $5 per review:

Reviews=15

Each review=$5

15*5=$75

           Burning cost:

·       Sales per day=70

·       Days=14

·       70*14=980

·       Selling price=9.99*980=$9720.2

·       Landed cost= 1.60*980= $1568

Inventory cost:

·       Minimum units=1000

·       Per unit landed cost=$1.60

Inventory cost= 1000*1.60=$1600

 

Overall cost= Reviews cost+ Burning cost+ Inventory

Overall cost= ($499.5+$80₊$75) + ($9720.2+$1568) + ($1600)

($654.5+11288.2+1600)=$13542.7

 

_Note: Total cost $13542.7 does not include PPC charges.

Let’s suppose: 2000 for PPC Campaign

$13542.7 + 2000= $15542.7

_{Grand Total=} $15542.7

 _Conclusion:

 _{So to sale our product which is (Lemon squeezer press  ) we need  minimum $15542.7 budget.}